Leah Daniels
client • LEAH DANIELS project • ALBUM COVER DESIGN & “Where Do I Go” SINGLE ARTWORK objective • I remember Leah Daniels as the feisty upstart from the 2010 CCMA New Artist Showcase in Edmonton, AB. There was plenty of talent on the stage that night and Leah’s effervescent fun-loving attitude certainly made her stand out. Now partnered with a star-maker manager I was charged to take Leah’s image to the next level. We wanted to maintain Leah’s country charm while giving her a little big city gloss to her profile. I think we’re all looking forward to seeing...
Read MoreThe Tour Poster… classic.
I have designed countless posters big & small that have adorned the halls of shopping malls, transit platforms, the sides of buildings, and even wrapped subway cars. However fleeting their moments of glory may be, they still hold a special place in my design collection. Here are a few samples of my creations that have lined the streets near and far… [ (above) Led Zeppelin Mothership billboards ] The billboard pictured above was the last in a tunnel sequence of backlit pieces that lined commuter tunnels in major markets nationwide. It was an honour to work on the national marketing...
Read MoreCCMA Country Music Week 2012, early bird campaign
client • CANADIAN COUNTRY MUSIC ASSOCIATION (CCMA) project • COUNTRY MUSIC WEEK 2012 EARLY BIRD DELEGATE CAMPAIGN objective • To kick off the 2012 season FEISTY was commissioned to develop and design a creative direction for the CCMA’s “Early Bird” delegate registration campaign. The series of four ads was to be featured monthly in print and online. We decided to break out beyond the standard seasonal greetings that has traditionally accompanied the “Early Bird” and take a chance with a more dynamic approach. I selected 4 iconic television shows from each decade starting...
Read MoreCanadian Country Music Association 2011
client • CANADIAN COUNTRY MUSIC ASSOCIATION (CCMA) [via Attention Design Inc.] project • COUNTRY MUSIC WEEK 2011 & CANADIAN COUNTRY MUSIC AWARDS objective • It was a whole new world for the CCMA in 2011 as they were looking to completely restructure their brand. We hadn’t updated the CCMA brand since 2005, so it definitely was time to freshen up their profile. The new logo was intended to be more emblematic and contained within more of a round form, rather than the long version it had been previously. In the end an extremely simplified and modified version of the proposed logo...
Read MoreBrenn Hill website
client • BRENN HILL [ via Attention Design Inc. ] project • brennhill.com WEBSITE DESIGN objective • Brenn Hill’s career has been gaining strong momentum over the last several albums, and it was time to give his online profile a complete overhaul to match that success. Brenn’s brand is deeply rooted in the rural mid-western all-American cowboy lifestyle. Working closely with Attention Design – who created the current album design, from which certain elements were used in the design of the website – we made sure that Brenn’s 21st century online profile reenforced...
Read MoreLast Tango Productions Ltd.
client • LAST TANGO PRODUCTIONS LTD. project • COMPLETE RE-BRANDING – Corporate Brand & Style Guide, Business Cards, Website, Social Media objective • The quest to re-brand Last Tango Productions started with one instruction, “Please keep the dancing figure in the logo somehow.” With that I set out to create a new and contemporary brand for Last Tango that reflects the strength of their more than 20 years of experience. I developed a solid artistic direction that seemlessly crosses platforms with a style guide that allows for ultimate flexibility no matter what background...
Read MoreMiss Quincy, Like The Devil Does
client • MISS QUINCY project • LIKE THE DEVIL DOES ALBUM DESIGN objective • When asked to describe her style Miss Quincy doesn’t hesitate, “Genuine unassuming badass” she declares. With that we were off and running. After a solid creative concept meeting it was clear what direction I needed to head with this artwork… 100 years in the past. Miss Q’s bluesy gypsy roots are planted deep in the late 1800’s outlaw cowgirl era and her predisposition towards vintage vinyl added nicely to that style. After doing a little antique book shopping, my 19th century novel concept was...
Read MoreCanadian Country Music Association 2010
client • CANADIAN COUNTRY MUSIC ASSOCIATION (CCMA) [via Attention Design Inc.] project • COUNTRY MUSIC WEEK 2010 & CANADIAN COUNTRY MUSIC AWARDS objective • The CCMA wanted the 2010 campaign to be more abstract in nature and to include vibrant colors. We included a few symbols of Alberta to reflect the return to Edmonton that year, but otherwise kept the art as somewhat abstract elements. The core elements of the art were designed to reflect the shape of the CCMA Award statue itself. As with the six years prior we developed a solid advertising campaign that worked across all media...
Read MoreCanadian Country Music Association 2009
client • CANADIAN COUNTRY MUSIC ASSOCIATION (CCMA) [via Attention Design Inc.] project • COUNTRY MUSIC WEEK 2009 & CANADIAN COUNTRY MUSIC AWARDS objective • I have been working with the CCMA since 2004 and during that time they have given me the opportunity to create some incredible materials. Campaign art, awards show programs, advertising, delegate passes, conference guides, event tickets and the list goes on. In 2009, Country Music Week was held in Vancouver, BC. The direction given by the host committee was “urban chic, yet rural rough”… even though there was a slight...
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