Canadian Country Music Association 2011
client • CANADIAN COUNTRY MUSIC ASSOCIATION (CCMA) [via Attention Design Inc.] project • COUNTRY MUSIC WEEK 2011 & CANADIAN COUNTRY MUSIC AWARDS objective • It was a whole new world for the CCMA in 2011 as they were looking to completely restructure their brand. We hadn’t updated the CCMA brand since 2005, so it definitely was time to freshen up their profile. The new logo was intended to be more emblematic and contained within more of a round form, rather than the long version it had been previously. In the end an extremely simplified and modified version of the proposed logo...
Read MoreBrenn Hill website
client • BRENN HILL [ via Attention Design Inc. ] project • brennhill.com WEBSITE DESIGN objective • Brenn Hill’s career has been gaining strong momentum over the last several albums, and it was time to give his online profile a complete overhaul to match that success. Brenn’s brand is deeply rooted in the rural mid-western all-American cowboy lifestyle. Working closely with Attention Design – who created the current album design, from which certain elements were used in the design of the website – we made sure that Brenn’s 21st century online profile reenforced...
Read MoreLast Tango Productions Ltd.
client • LAST TANGO PRODUCTIONS LTD. project • COMPLETE RE-BRANDING – Corporate Brand & Style Guide, Business Cards, Website, Social Media objective • The quest to re-brand Last Tango Productions started with one instruction, “Please keep the dancing figure in the logo somehow.” With that I set out to create a new and contemporary brand for Last Tango that reflects the strength of their more than 20 years of experience. I developed a solid artistic direction that seemlessly crosses platforms with a style guide that allows for ultimate flexibility no matter what background...
Read MoreWMC Platinum Music Pass: the launch
client • WARNER MUSIC CANADA [via Attention Design Inc.] project • PLATINUM MUSIC PASS PRODUCT LAUNCH objective • In 2008 Warner Music joined forces with Sony to offer the Platinum Music Pass and commissioned us to design the Warner line of products. This brand of digital download cards contain a complete album plus bonus materials offered at iTunes prices to be sold in stores. While we were somewhat restricted to the packaging format previously laid out by Sony, we still retained enough freedom to tailor Warner’s line of cards with a few extras. For example, by incorporating the...
Read MoreCanadian Country Music Association 2010
client • CANADIAN COUNTRY MUSIC ASSOCIATION (CCMA) [via Attention Design Inc.] project • COUNTRY MUSIC WEEK 2010 & CANADIAN COUNTRY MUSIC AWARDS objective • The CCMA wanted the 2010 campaign to be more abstract in nature and to include vibrant colors. We included a few symbols of Alberta to reflect the return to Edmonton that year, but otherwise kept the art as somewhat abstract elements. The core elements of the art were designed to reflect the shape of the CCMA Award statue itself. As with the six years prior we developed a solid advertising campaign that worked across all media...
Read MoreCanadian Country Music Association 2009
client • CANADIAN COUNTRY MUSIC ASSOCIATION (CCMA) [via Attention Design Inc.] project • COUNTRY MUSIC WEEK 2009 & CANADIAN COUNTRY MUSIC AWARDS objective • I have been working with the CCMA since 2004 and during that time they have given me the opportunity to create some incredible materials. Campaign art, awards show programs, advertising, delegate passes, conference guides, event tickets and the list goes on. In 2009, Country Music Week was held in Vancouver, BC. The direction given by the host committee was “urban chic, yet rural rough”… even though there was a slight...
Read MoreKate Reid Doing It For The Chicks
client • KATE REID project • DOING IT FOR THE CHICKS ALBUM, MARKETING MATERIALS & SOCIAL MEDIA objective • Where to begin… I’ve known of this incredibly talented folky force of nature since the release of her first album back in 2006 when I was an arts & entertainment programmer for Pride Toronto. I was thrilled when she got in touch with me this year to design her most current album & all the support materials. After a few wicked concept meetings we were well on our way to creating this package and becoming fast friends in the process. She sent me the tracks...
Read MoreThe new sheriff in town, Marshall Dane
client • MARSHALL DANE project • ARTIST BRAND, ALBUM DESIGN, MARKETING MATERIALS, MERCHANDISE, & ONLINE PROFILE objective • Create a cohesive brand identity, design album packaging and marketing materials for Marshall Dane. Phase one was to create a solid logo to brand all marketing materials that were to precede the album. Marshall and his management were looking to hit the country music scene with a bang. After listening to some of the new material and seeing Marshall perform live I had good feel for his laid back roadhouse style. With that in mind I set out on one of my...
Read MorefemMED designed for women
client • femMED FORMULAS LTD. [via Attention Design Inc.] project • www.femmed.com (website design) objective • Design a user friendly website & online shopping experience which creates a cohesive online identity to fit with the current branding strategy. femMED is a brand of herbal dietary supplements specifically designed for women. Starting with the colour palette meticulously selected for the products, I set out to create a simple clean site. I intentionally avoided over decoration thereby making the content on each page the main focus. The inclusion of certain familiar design...
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